Backlash Beijing Flagship store

Backlash Beijing Flagship store


Isamukatayama Backlash is a brand build on the pursuit of quality leather, numerous experimental techniques, creating original materials and developing unique treatments and dying processes. They choose not to give in to the mass-pro- duction proces, ensuring it is truly one of a kind.

The Beijing Flagship store was created in a similar way, giving the costumer a unique experience while purchasing one of a kind goods. The clothes unique treatments and dying processes make them stand out. To break the dark- ness and give it a bigger impact we installed a greenhouse element with mirrored walls. On the other side we installed vintage lockers which contain a unique sets of clothing. It is up to the customer to go explore these lockers and find their perfect look.

Photo’s by Hubery

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